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Date Posted:
Wednesday June 24, 2009 01:57:43 PM
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Scientists and technologists today increasingly recognize the need write in order to convey interest and excitement in what they do to colleagues, managers, administrators, and even the general public. Unfortunately, most would-be authors cling to the myth that if they just put in enough effort, people will automatically want to read what they write. Recognizing and acting on the idea that no one necessarily wants to read what you write is known as the "expository writing challenge". The importance of the expository writing challenge cannot be over-stated, because it can completely transform the way you approach your subject. And the success it achieves.
http://www.acm.org/ubiquity/volume_10/v10i7_yaffe.html
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