New Image for Computing (NIC) is an initiative to improve the image of computer science among college-bound high school girls.

Through a national research survey, effective messages were identified and the next phase of research tested different branding concepts with girls, each based on different graphic treatments and variations of the messaging. The concept with the most powerful appeal was DOT DIVA.

Dot Divas are the new face of computing. They believe in the potential of computing to redesign the future and build a better world. They're young women with the power and passion to make a difference.

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• Nominate a Dot Diva. Do you know a young Dot Diva who is working at your company? Send us a brief bio and photo of your nominee. They may be featured on our site.

• Universities: Do you have Dot Divas at your school—undergrad, grad or young faculty member? Connect them to a world of other Dot Divas by nominating them to Tweet, Blog, and connect on Facebook. Send us the names and contact information for your nominees.
• Help us recruit future Dot Divas by volunteering to answer questions online. Become an online resource for students looking at colleges.
• High Schools: Do you know a Dot Diva in training? We want to connect them with other Dot Divas in colleges and in companies throughout the country. Encourage girls to connect with us on Facebook and Twitter.

• Let's work together to get the message out. Encourage girls you are working with to become a Dot Diva. Become a Fan on Facebook, sign up for our Tweets.

New Image for Computing (NIC) is managed by WGBH, a leading producer of television and non-broadcast educational media, and the Association for Computing Machinery (ACM), the world's oldest and largest educational and scientific computing society.

For more information contact:
Shyno Chacko Pandeya
617.300.3754
shyno_chacko_pandeya at wgbh.org